What Is Digital Marketing

Digital marketing refers to the use of digital channels, such as search engines, social media, email, websites, and mobile applications, to promote a brand, product, or service. It involves various techniques and strategies to reach and engage with the target audience, build brand awareness, and drive conversions and sales. Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, email marketing, social media marketing, influencer marketing, and mobile marketing. These tactics are often combined in a holistic digital marketing strategy aimed at achieving specific business objectives.

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